Pay Per Click Marketing 101 (Self Study)

Price: $ 295.00 (USD)
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Course Description

Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
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Course Outline

Lesson 1 = An Introduction to Pay Per Click Marketing
Lesson 2 = Pay Per Click Campaign Preparation
Lesson 3 = An Introduction to Google AdWords
Lesson 4 = How to Set Up an AdWords Account
Lesson 5 = An Introduction to Yahoo! Search Marketing
Lesson 6 = How to Set Up a Yahoo! Sponsored Search Account
Lesson 7 = Keyword Research for PPC Campaigns
Lesson 8 = Ad Copy Creation for PPC Campaigns
Lesson 9 = Landing Page Creation for PPC Campaigns
Lesson 10 = PPC Campaign Conversion & ROI Measurement
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More Information

Language English
Course Length 450.00 hours
Duration of Access 12 months
Instructor Self Study
Vendor Search Engine College (Read more about Search Engine College accreditation.)
Course Certification None
Prerequisites/Audience Keyboard skills
Search engine usage
Internet Browser usage
Requirements/Materials Included Computer, Internet Access & Adobe PDF Reader
Price: $ 295.00 (USD)
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