Internet Marketing
You will receive 5.5 credits (CE) upon completion of this course.
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Course Description
Course Outline
Your E-Business
Time: 4.0 hour(s)
Summary:
This course provides an introduction to e-commerce and how it relates to a user''s company.
Objectives:
* Describe the impact of e-commerce.
* Build a technology strategy.
* Define the technical standards for an organization.
* Implement an e-commerce model for a company.
Topics:
* E-Commerce and Your Company
* Future Directions
* Where You Are and Where You're Going
* Building Resources
* Marketing and Management
Getting Started
Time: 3.0 hour(s)
Summary:
This course explains what users need to start converting their companies into e-businesses.
Objectives:
* Identify the advantages of converting to an e-business.
* Establish a domain.
* Generate traffic for a web site.
Topics:
* Benefits of E-Commerce
* Defining E-Commerce
* Your Domain
* Internet Mechanics
* Initial Operation Issues
Influences on E-Commerce
Time: 3.0 hour(s)
Summary:
This course provides an introduction to Internet stock and the influences that drive up stock value.
Objectives:
* Identify the factors that influence the future direction of e-commerce.
* Recognize the factors that determine Internet stock prices.
* Explain the concept of critical mass.
* Build a Web presence.
* Design a plan for issuing stock for an e-business.
Topics:
* Moving E-Business Forward
* Internet Stock
* Increasing Stock Value
* Building a Presence
* Approaching the Market
Killer Apps
Time: 4.0 hour(s)
Summary:
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.
Objectives:
* Define killer app.
* List Downes and Mui's twelve rules to building a killer app.
* Identify potential problems when creating a killer app.
Topics:
* What Are Killer Apps?
* Rules for Building Killer Apps
* The Rest of the Rules
* Land Mines to Avoid
* Other Potential Problems
* Protecting Yourself: An Action Plan
More Information
| Language | English |
| Course Length | 4.00 hours |
| Duration of Access | 1 year |
| Continuing Education Credits | 5.5 |
| Instructor | Self Study |
| Vendor | Webucator (Read more about Webucator accreditation.) |
| Course Certification | Otterbein College awards 1 CEU for every 10 hours of successfully completed course work. For the average completion time of any course, see the course outline. Select the category of courses you are interested in and then select the specific course. Average course completion time is listed under "Time" on each course catalog page. Students pay Otterbein College a $15 (subject to change) CEU application fee for each course completed for CEU credit. |
| Prerequisites/Audience | This series is for anyone who is interested in creating a new e-business. |
| Requirements/Materials Included | The following are the minimum user system requirements necessary to enjoy maximum access to the HTML-based courses: 200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800x600 is recommended). Windows 95, 98, NT, 2000, or XP Internet Explorer 5.0 or higher required. An Authorware plug-in is used for course simulations but is not required to run the courses. It can be installed the first time you take a course by following the instructions shown on the Web page. The Macromedia Flash Player is used for course introductions and activities, but is not required to run the courses. It can be installed the first time you take a course by following the instructions shown at login. Netscape and AOL browsers are not supported. We do not formally support our courseware on the Macintosh platform. If you choose to try to use the courses on a Macintosh, you need to be aware that they will not have full functionality, specifically within the Authorware simulations and the supplied files. However, if you are a Macintosh user and make use of a Windows emulator, Authorware simulations and supplied files may function. Since we do not test with Macintosh or Windows emulators, we cannot guarantee our courses on the Macintosh platform. The courses play well through 56 KB modems. Of course, play is faster as connection speeds increase. The traditional HTML-based courses are designed for highly efficient, real-time presentation with an average page size under 20 K. The Business Skills Video courses use streaming media at a rate of 15 Frames Per Second. The media is sent in a continuous stream and is played as it arrives rather than waiting for the complete file to download. |